US Cremonese is entering a new era under the sports direction of Christian Botturi. His first statements highlight the importance of a mix between young and experienced players to increase the club's competitiveness. Botturi emphasized the need to keep feet on the ground and focus on the future, leaving the past behind. The sporting director stated that Cremonese will certainly have competitiveness, thanks to the values that permeate the environment, not only on the field but also among the technical staff and collaborators. Botturi mentioned the importance of everyone working behind the scenes, from the kit men to the physiotherapists, in creating a winning atmosphere. With these premises, US Cremonese is preparing to face the new season with optimism and determination.